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Chris Meger
Urban Realty Group
301 Hoge Street, Whitehorse, Yukon
P: 867-335-4868
F: 867-322-8727

Are You Thinking of Selling
Your Whitehorse Real Estate?

Do you have a home you'd like to sell in Whitehorse, Dawson City, Watson Lake, Tagish or Haines Junction ?  Maybe you have land for sale here in the Yukon…  If so, careful attention to the following 5 activities is the shortest, fastest route to the successful sale of your Yukon real estate:

1. Pricing it right
2. Presenting the home at it’s best
3. Marketing
4. Negotiating
5. Handling the details


Each of these activities is vital, and all must work together to ensure a successful sale.

1. Pricing it right...

This is the first crucial element. Too high and your home or land will sit on the market for months. Too low, and you’re sorry.

The only way to determine the correct price in a changing market is through a Comparable Market Analysis – or a fee appraisal. Both of these methods involve an inspection of your Yukon home or land and a detailed comparison to similar properties that have sold recently, and to similar properties that are your current competition. The price your neighbor paid last year has no bearing on what your new buyer will pay today.

My promise to you: When you list your Yukon home or land with me, I’ll take the time to prepare a detailed market analysis using the latest comparable sales and current listings. Then I’ll go over it with you so that you can see the “why” behind my recommended price.

If you like, I’ll even take you on a tour of the homes that represent your competition in the market place.

My second promise: I’ll never recommend a listing price because I think it’s the number you want to hear. You’ll get the truth – good, or not-so-good.

2. Presenting the home at it’s best

When you’re in competition with other homes, making your home stand out as “show ready” gives you the edge. So does making it convenient for buyers to see.

This is the one activity that your REALTOR® can’t do for you, but I have loaded this site with articles on getting your home ready for the market, what to do when the home is about to be shown, and how to protect your negotiating position.

3. Marketing

In years past, a yard sign and an ad in the newspaper were all you needed to sell real estate in Whitehorse. Not any more.

Now more than 80% of all buyers searching for homes or land for sale in the Yukon begin their search on the Internet.

That means your Yukon real estate needs to be easily found – not just on a Multiple Listing Service website, but on an agent website, Google real estate, Yahoo real estate, and a myriad of other places.

In addition, once found, it needs to command attention. That requires high-quality photographs and well-written descriptions.

My promise to you: I’ll profile your Yukon real estate on every possible real estate site – along with professional quality photos and enticing descriptions.

In addition, your listing will be priveledged to intensive marketing using the latest technology drawing visitors to it.

4. Negotiating

Negotiation is a process in which two parties with differing goals attempt to find agreement.

In real estate, the offer price is often the primary point of negotiation, but it isn’t the only important point in a purchase offer. Buyers ask for a variety of concessions that affect a seller’s net proceeds. And, different buyers present different assurances of a successful closing.

That’s one of the reasons why REALTORS® advise their clients to avoid responding to an unwritten offer.

Successful negotiation involves thought and consideration of all the terms of an offer, in addition to the price. Then it involves finding ways to balance the details and arrive at a point of agreement that leaves everyone feeling satisfied. Success requires skill in showing the “other side” how one concession or benefit to them counter-balances some point that they are asked to “give up.”

My promise to you: I will assist you in “doing the math” to see how every detail in an offer affects you. Then I will guide you in your responses and assist you in presenting “your side” in it’s best light – so that you can sell your Yukon real estate at a price and terms that leave you satisfied.

5. Handling the Details

A Whitehorse real estate transaction isn’t over until the money and the property changes hands at a closing.

And, as many disappointed buyers and sellers have learned, dozens of "issues" can get in the way during the time between an accepted purchase agreement and the actual closing.

These "issues", can range from problems or delays in financing, to questions arising from inspections, to glitches in the title, to a conflict between buyer and seller. In recent real estate publication, one agent actually took the time to list 85 different situations that can get in the way of a successful closing.

However, most problems can be solved if they’re handled swiftly.

My promise to you: I’ll stay on top of your closing. I’ll stay in touch with you and with the other parties involved. If any problems crop up, I’ll know about them immediately and get to work helping to solve them.

If You’re Thinking of Selling Your Whitehorse Real Estate …Get in touch!  I’ll not only stand by you from start to finish, I’ll use every tool and method listed above to get your Yukon real estate sold – in the smoothest, most satisfying, and least stressful real estate transaction of your life.

I look forward to meeting you soon,


P.S. If you’re considering offering your Yukon real estate “For sale by owner,” I have some tips that will help you. Just click here to send me an email, and they'll be on the way to you.

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